Different Ways to Use Social Media Marketing
Posted: October 17, 2017
There are plenty of ways to share content and advertise to potential clients on social media. Although free sharing is a great way to spread your content, you may want to reach a certain group or increase your reach by using social advertising. These social media advertising tactics can help you get the most bang for your buck.
Nathan Mendenhall, writer for Social Media Today, shares four ways to use social media you may not be using.
Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!
1. LinkedIn Account Targeting
This awesome social advertising tactic allows you to serve ads on LinkedIn to specific companies as a means to get your marketing messages in front of their employees. If you layer on Experience Targeting, you can effectively target decision makers at companies that you would like to do business with. While this feature isn’t exactly new, it’s often overlooked. To take advantage of Account Targeting, simply upload a list of companies that you would like to engage with and LinkedIn will match that list against the 8 million Company Pages in their system. Then apply the targeting when you are setting up your next campaign. Quick and easy!
Read the entire article
4 Social Advertising Tactics You Aren't Using on
Social Media Today.
Save