Develop an Effective Content Strategy
Posted: May 16, 2017
Content is so much more than words on paper or a screen. It's how your readers and followers get to know you and build relationships. When you produce consistently good, helpful content you build trust with your audience and they learn that you, and your brand, are a dependable source they can count on. Creating a solid content strategy will help you put effective content out there, and build your reputation.
9 Key Steps in Developing an Effective Content Strategy
Content helps your community and your audience relate to you - the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common with people? Relationships deepen, you're there when friends need you, and they're there when you need them. The more you consistently put out great, helpful content, the more people learn that you're someone they can look to when they have questions, that your brand is a presence they can rely on. And that leads to trust - and for a brand, trust is the most important goal, in a marketing sense. People buy from people they trust. When I set out to create content - either for my own blog or on behalf of one of my clients - I always start out with three very specific questions to guide my words:- Is this necessary?
- Is this needed?
- Is this helpful?