Deliver Content to The Right People

Posted: February 04, 2014

Marketing is essential to business. The ability to target a specific group of people is a key tool for marketing success. Market your content to the right people.

The 6 People Your Content Needs to Convince

When marketing a product such as a new perfume to an individual buyer, you generally need to persuade only one person to buy – or two, depending on how your prospect’s spouse feels about gardenias. In B2B marketing, by contrast, you have a constellation of important decision-makers to impress. While it’s important to speak to everyone in your audience with your content, these six influential people are the ones who will ultimately make the choices. Impress them, and you’re well on your way to a good relationship with a new customer.

Research Assistants

They may be in the middle of an organizational hierarchy, but the researchers who get the order from higher-ups to comparison-shop or gather information about your product line are often the first to see your website. They rely on search engines for their initial foray into their fact-finding expedition, and if your content team has done its work, your site will be on the first page of Google results.

Read the entire article The 6 People Your Content Needs to Convince on Business Content.