Creating Engaging Content with Instagram Video
Posted: February 04, 2020
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Every social media marketer knows that they must be interacting and engaging on Instagram. Going one step further, Instagram video is now a must-have in your brand's social media plan. Anyone can throw a video on IG and call it a day, but the real challenge is to get your video
noticed so that it engages your audience. It may be easier said than done, but it is possible.
Paige Cooper, contributor to HootSuite, shares what you need to know to use Instagram video successfully.
Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done.
In 2019,
87% of businesses were using video as a marketing tool, and 90% of them said that they felt competition and noise are on the rise.
Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for
about two thirds of social video ad spend. That’s more than YouTube, Twitter and Snapchat combined.
What does that mean? That almost everyone is publishing video—whether organic or paid—on Instagram, and the pressure is on to make incredible video that rises above the noise.
Read the entire article,
Instagram Video: The Ultimate Guide to Creating Engaging Content, on
HootSuite.