Creating an Effective Call-to-Action
Posted: September 10, 2019
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Digital marketing plans have many steps. Building an effective plan invlolves thinking through your process to ensure you're using it to get the best possible results. No digital marketing plan is complete without one very important element — the call-to-action. In order for your social media posts and online marketing to be successful, it must see some sort of action on the part of those consuming the content.
Brooke B. Sellas, contributor to Marketing Insider Group, shows the importance of perfecting your call-to-action and provides some examples of great ones.
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step.
Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging.
Your social media posts, online content, and digital forms
must see some action to be successful.
Here are several examples to perfect your call-to-action copy.
Breaking Down the Call-To-Action
You likely see a digital call-to-action every hour throughout your day.
The basic premise of a call-to-action (CTA) is encouraging users to take the next step and “Download now,” “Gain Access,” or “Contact Us.”
Read the entire article,
Perfecting Your Digital Call-To-Action (With Examples!), on
Marketing Insider Group.