Create Relatable Content
Posted: March 06, 2018
When doing content marketing, not only is the quantity of content important but the quality, as well. It's important to post content that readers can relate to, so it will have an impact and potentially gain you new followers. Connect with more readers by creating content that's relatable to your audience.
Mark Zeni, editor for Daily Blog Tips, shares how to create relatable.
Do you feel like you’re writing website content with little impact? That people are reading but not connecting? For many ecommerce writers, there’s a gap between the ability to communicate and the ability to relate to clients in a meaningful way. Blogs should communicate expertise, but not in a highly technical way. Your tone needs to match your audience.
The Knowledge Balance
The first step to
creating meaningful content is building a deep base of product knowledge. Writers, like sales staff, who know a lot about products communicate a greater degree of enthusiasm, answer questions more effectively, and have more confidence when interacting with clients. And while the client may not be in the room with you when you’re writing that blog post, all of those benefits will come across in your blog posts.
Read the entire article The Relatable Expert: Creating Content That Connects on
Daily Blog Tips.