Create Facebook Live Videos that People will Watch
Posted: January 20, 2021
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Facebook Live is a great way to engage with your followers. With the events of 2020, more people than ever tuned to watch Facebook Live broadcasts. Going live can give you an incredible opportunity to interact with followers by letting them ask questions, give feedback, react and comment. The key to making sure you get people to watch your Live broadcast is to make sure you're doing it right and giving them what they want to see - and while it's good to be prepared before you go live, don't be completely scripted for the broadcast...authenticity goes a long way toward creating trust with your audience.
Stacey McLachlan, contributor to Hootsuite, shares tips to creating Facebook Live videos that people want to watch.
It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you:
Live, from Facebook… it’s a streaming video!
Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular.
Daily watch time for Facebook Live broadcasts is
four times higher than last year.
One in five videos on the platform are now Live. (And yet no one is watching my Kate McKinnon impression videos? Hmm. Weird.)
Conferences, trivia nights, concerts, Q&As, table reads, juicy behind-the-scenes gossip, your mom’s retirement party: it’s all coming to your feed, raw and uncut, as brands and citizen broadcasters alike try to bring authentic, real-time interactions to your computer or phone screen.
Read the entire article,
How to Create Facebook Live Videos that People Actually Want to Watch, on
Hootsuite.