Create an Amazing Company Blog
Posted: September 22, 2020
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Businesses are constantly looking for ways to increase their exposure and gain customers. While almost everyone takes advantage of marketing and advertising, there may be one way to attract customers that some brands are overlooking - a blog. They may assume that blogs are more for individuals rather than companies, but studies have shown that many consumers prefer to learn about a company through a blog, rather than by advertisements and traditional marketing. Setting up your blog may seem like a lot of work, but it can result in more leads, revenue, and consumer trust that helps your business grow.
Michael Brenner, founder and CEO of Marketing Insider Group, shares tips to set up a successful company blog.
Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals.
It’s also what customers prefer –
70% of people would rather learn about a company through its articles rather than advertisements.
When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age.
Companies that practice blogging get
97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog.
My own business depends on creating
blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites.
Key Takeaways:
- A company blog can play a key role in any business’s growth strategy.
- Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales.
- Execute a smart blogging strategy to compete with big, high-authority sites in your niche.
Here are eight tips any business owner can use to create a world-class company blog.
Read the entire article,
How to Create an Amazing Company Blog, on
Marketing Insider Group.