Create a Social Media Report
Posted: June 30, 2020
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If there was any question that social media would continue to be a big player in marketing in 2020, it certainly has been answered. In fact, due to COVID-19 and so many people being at home and online, it may be even bigger than anyone could have anticipated. Tracking the outcome of your social media marketing efforts isn't always easy if you're relying on those numbers to measure your exposure and brand awareness. Creating a social media report will give you that data, but knowing what to include in the report is key.
AJ Beltis, contributor to HubSpot, shares how to create a social media report.
Social media is an undeniably powerful channel for marketing in 2020.
In fact, social networks are the
biggest source of inspiration for consumer purchases, with
37% of consumers finding purchase inspiration through social channels.
However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts.
As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success.
For example, is paid more important than organic to your business, and if so, to what extent?
Is more importance placed on audience engagement, or audience growth?
Has a posting cadence been directly tied to revenue?
Read the entire article,
How to Create a Social Media Report [Free Template], on
HubSpot.