Create a Great Email Marketing List
Posted: January 24, 2014
Email marketing is a key part of any marketing plan. Delivering news to customer's inboxes still needs to be one of your goals. Targeting the right people with your email list gives you the most bang for the buck.
Email marketing is a key part of any marketing plan. Delivering news to customer's inboxes still needs to be one of your goals. Targeting the right people with your email list gives you the most bang for the buck.Dolly Howard, an inbound marketing consultant for SmartBug Media, shares who you should have on your email list.
Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list.
You don't want to develop the reputation of being a "spammer" for sending out irrelevant content to people who don't want your emails. You can avoid this by keeping your lists clean and your content targeted to the personas on your list.
So how would you do this? Achieving a clean and useful list is simple. Follow these 5 easy guidelines to ensure your contacts are receiving the content they want to be receiving at the right time.
Read the entire article on Hubspot.