How to Craft a Great "About" Page
Posted: January 29, 2019
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Websites play a big part in a brand's marketing plan. Creating a great website that's aesthetically pleasing can go a long way to influence how people view your brand. But, if the website only looks good and doesn't actually offer any meaningful content that reflects who you are and what you do, it's not going to be very helpful to potential customers. It's important that you have a well-crafted "About Us" or "About Me" page to help you stand out. Building that page may not be as easy as you think, and these great tips will help you create one that will put your best face forward.
Lindsay Kolowich, contributor to HubSpot, shares examples of great "About" pages and shares how to create your own.
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
It's that compelling content that's crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.
For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Easy, right? Of course not. Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. This profile also happens to be one of the most commonly overlooked pages, which is why you should make it stand out.
The good news? It can be done. In fact, there are some companies out there with remarkable "About Us" pages, the elements of which you can emulate on your own website.
By the end of this post, you'll know what makes some of today's best "About Us" and "About Me" pages so great, and how to make your own about page that shares your company's greatness.
Read the entire article,
15 of the Best 'About Us' & 'About Me' Pages and How to Make Your Own, on HubSpot.