Create a Brand Aesthetic on Instagram

Posted: October 20, 2016

[caption id="attachment_12874" align="alignright" width="353"] Image from blog.hubspot.com[/caption] Instagram has been growing by leaps and bounds since its launch in 2010. Brands that are on Instagram tend to get a lot of exposure, thanks to the more than 500 million users. With all the brands already utilizing the platform, it's important to create your own unique aesthetic to stand out from the crowd and get noticed. Anna Guerrero, writer for Hubspot, shares how to create an Instagram aesthetic.

How to Establish an Instagram Aesthetic: 10 Brands Doing It Right

Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented. But creating a successful, branded Instagram account requires more than just pretty images. To succeed, you’ll need to establish a distinct brand aesthetic, a well-curated feed, and an effective community management strategy -- all stemming from your own unique brand identity. With millions of active accounts, we managed to uncover five main tips and ten inspiring brands that'll help you understand how to establish a more cohesive Instagram aesthetic. 1) Know exactly what your brand identity is. A great part of your aesthetic will derive from your brand identity. What’s your brand personality and tone? What are its values? Is your brand playful? Adventurous? Bold and daring? Having an Instagram feed that reflects the image and purpose of your brand is extremely important because it creates uniformity. Read the entire article How to Establish an Instagram Aesthetic: 10 Brands Doing It Right on Hubspot.