Crafting Brand Messaging Consumers Will Love
Posted: December 17, 2019
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Marketing a brand is certainly not a new concept and is vital to a company's success. Brand messaging is a little different from marketing since it's the way your consumers can have an interactive relationship with your brand. Knowing your target audience and using effective brand messaging can inspire and motivate them to purchase your products or services. These tips will help you utilize brand messaging to tell your story.
Rebecca White, Junior Staff Writer for the HubSpot Marketing, Sales, and Service Blogs, explains brand messaging and walks you through the steps to craft brand messaging your target audience will love.
As a consumer — and a marketer — one of my favorite
brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand.
Doing this — telling a compelling brand story through messaging — isn't easy.
Marketers need to have an entire brand identity to communicate what their business does, what it's about, and why it's different. Oh, and it needs to resonate with people and strengthen your company's values and reputation.
This is because, according to research from Bergische University,
brands produce similar feelings as the ones we feel when we like someone. So, we actually feel similarly about brands as we do about people.
That's why marketers need to craft brand messaging that their audience can relate to.
Below, let's review brand messaging — what it is and a framework to get started.
Read the entire article,
How to Craft Brand Messaging Your Target Audience Will Love, on
HubSpot.