Craft More Engaging Written Content

Posted: November 02, 2013

Using unusual ideas to pique readers interest is always a good idea. Playing on familiar expressions and catchy repetition of consonants are just a few ways to grab attention. Make sure your witty word play complements your content's tone to avoid having an adverse effect.

Using unusual ideas to pique readers interest is always a good idea. Playing on familiar expressions and catchy repetition of consonants are just a few ways to grab attention. Make sure your witty word play complements your content's tone to avoid having an adverse effect.

Lynn Gaertner-Johnston, founder of Syntax Training in Seattle, Washington, and a fan of business writing, shares a book that not only engages the reader, but contains vital career development information at the same time.

Career Development Book With Great Word Wit and Style

Clear, concise, courteous business writing gives me pleasure. But smart, well-crafted writing delights me. That is why I am tickled by Help Them Grow or Watch Them Go: Career Conversations Employees Want, by Beverly Kaye and Julie Winkle Giulioni. The catchy, engaging language continued to surprise me throughout the book. I want to share brief examples to help you think of ways to make your newsletter articles, blog posts, and other pieces more engaging.

Before I say more about the strengths of the writing, here is news about a free webinar: Bev Kaye is presenting Help Them Grow or Watch Them Go: Development at a Distance in a webinar sponsored by NetSpeed Learning Solutions on November 7. If the webinar shines as the book does, it should be well worth attending if employee development and communication interest you. (Please click the webinar link for more information and registration. I am not an agent for this program and do not have more information.)

Read the entire article Career Development Book With Great Word Wit and Style, at Business Writing.