Craft an Elevator Pitch
Posted: March 09, 2010
An elevator pitch is the 30-60 second business description of what you do and why someone should work with you. The challenge pitch your business to a dream client in the time it takes to get from the 1st floor to the 15th in an elevator.
Why do you need an elevator pitch? How do you develop one - find out.
by K. Stone, the author of of Life Learning Today, a blog about daily life improvements.
What is an Elevator Pitch?
This is the 30-60 second business description of what you do and why someone should work with you. It's called an "Elevator Pitch" because it describes the challenge: "How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the bottom?"
This article will explain the elements of a powerful elevator pitch and then walk you through how to craft yours.
Why Is Having an Elevator Pitch So Important?
You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering. The other reason is people have less time today. You need to grab them quickly or lose them forever.
Biz Tip Website: Dumb Little Man - Tips for Life