Conveying Brand Personality Through Social Media
Posted: May 26, 2020
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Conveying your brand's personality through social media is not always easy. You know your brand inside out, so marketing it to potential customers seems like a simple next step, but that's not always the case. Tone can be a challenge to have interpreted properly on social media, so it's important that you take steps to ensure it's coming across the way you want. Defining your brand personality and finding your voice can help you confidently communicate your brand personality to your target audience.
Mark Schmukler, contributor to Marketing Insider Group, shares how to effectively communicate your brand's personality through social media.
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.
Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels),
download this helpful guide. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand?
In this blog post, we’ll provide a quick overview of how to define your brand personality, identify your voice, and help you establish what types of messaging to deliver, so you can communicate effectively.
1. Define Your Target Persona’s Personality
Before you can convey your brand personality through social media, you need to define it. Defining your brand personality starts with
establishing your target buyer persona(s).
Read the entire article,
How to Convey Your Brand Personality Through Social Media, on
Marketing Insider Group.