Continue Marketing Conversations Post Trade Show

Posted: October 29, 2018

[caption id="" align="alignright" width="463"] Image: Marketing Insider Group[/caption] Trade show season is quickly approaching. Having a great marketing plan in place for during the show is a must. But, having a pre- and post-show plan is just as important. Let people know where to find you before the show starts (several weeks before is best, since they begin planning their stops early) and create buzz about a new or featured product during the show. After it's over, more than a "nice to see you" email is necessary to convert them into customers. Creating a strong plan, that includes content, can help keep the conversation going long after the trade show ends. Michael Brenner, CEO of Marketing Insider Group shares how content marketing can play a part in your post-trade show marketing plan.

Content Marketing and Trade Shows: How to Drive Conversions Post-Event

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just won’t cut it. How do you know they are ready to buy? Where are they on the buyer’s journey? Have these leads been qualified? Are they new or existing? Lots of questions, and you probably don’t have all the answers. You also need to gain better ROI for trade show spend, which for B2B companies can be as much as 41.3% of their marketing budget. Spending this kind of money means you have to have a follow-up plan that converts. That’s why content marketing makes sense and has the power to extend your connection with a customer beyond the initial meeting. Let’s take a look at how your post-event plan can be guided by the power of content marketing

Create Interest Around a Content Offer

The interactions at trade shows between companies and prospects seem almost intimate, as you get the chance to look someone in the eye and shake their hand. But how can you keep that connection going? Read the entire article Content Marketing and Trade Shows: How to Drive Conversions Post-Event on Marketing Insider Group.