Content Marketing can Yield Better ROI than Paid Searches
Posted: November 03, 2020
[caption id="" align="alignright" width="430"]
Image: Marketing Insider Group[/caption]
Marketing strategy options seem to change every day and it can be confusing to find the most effective type. One popular option is paying to have your brand rank higher in search results. While it is usually pretty effective, often a well-executed approach with content marketing can return better results. Paid search can get visitors to your site, but great content can help convert them into paying customers. Learn to create the right kind of content and how to use it in your marketing plan to increase your ROI.
Michael Brenner, founder and CEO of Marketing Insider Group shares how content marketing can return better results than paid search options.
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy.
SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.
But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.
Quick Takeaways
- When implemented properly, content marketing offers a higher ROI than PPC in the long-term.
- PPC might bring traffic to your site but it won’t make it convert. Only content can do that for you.
- Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up.
What Is PPC Marketing?
But first, let’s recap what exactly I’m talking about when I say “PPC”. PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising. PPC ads show up on top of “organic search” results on your search engine.
Read the entire article,
Why Content Marketing Can Deliver Better ROI Than Paid Search, on
Marketing Insider Group.