Content Marketing Budgeting for 2020
Posted: January 21, 2020
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Budgets are a necessary evil in every business. Content marketers know that while budgets aren't fun, you must have one so you have a clear map for your marketing plan. Knowing where to start and what to include can be the hardest parts of budgeting. These tips and strategies can help give you a start, help you make sense of your needs, and ensure you reach your marketing goals for 2020.
Michael Brenner, CEO of Marketing Insider Group, shares how to budget for content marketing in 2020.
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals.
Critical Steps to Creating Your Content Marketing Budget
To ensure your
content marketing strategy is executable in the new year, you should follow these steps to determine what size of budget you’ll need.
Step One: Identify Your Goals
When compiling your budget needs, it’s best to start with the goals you hope to accomplish with content marketing. By establishing your goals, you’ll be able to determine the types of content you’ll create, the quantity of content, what resources are needed, and what channel costs you may incur.
Read the entire article,
How to Budget for Your Content Marketing in 2020, on
Marketing Insider Group.