Content Creation is the New Copywriting

Posted: April 16, 2019

[caption id="" align="alignright" width="466"] Image: Marketing Insider Group[/caption] With the ever-increasing switch to digital mediums for content, the terms used to describe those who create and distribute content has changed, too. Gone are the days of "copywriting" as it was in its true form. However, even though the verbiage is different, the necessity to create relevant, quality content is just as important as ever. With the demand for larger quantities of content for consumption, continuing to focus on quality should remain a major focus of any content creator. Chris Eifert, principal at a business-to-business marketing agency and contributor to Marketing Insider Group, helps content creators avoid pitfalls that can affect the quality of their content.

Content Writing is the New Copy Writing

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find the words copywriter, writing, etc. and replace with content creator, content strategist, content, etc. It was just a quick nomenclature change. But it was much more than that for the industry, of course. This shift took place for good reason. The industry has changed. If you’re old enough to remember the original definition of copywriting, you understand why. Copywriting was ad copy, written and sized to fit the space available in any medium, most notably print, TV, radio and billboards. Read the entire article, Content Writing is the New Copy Writing, on Marketing Insider Group.