Writing for Social Media Channels
Posted: May 16, 2017
Having a strong social media marketing strategy across all the platforms available today is critical. Managing that strategy isn't always so easy, though. With so many different sites, should you post the same thing on each one? What content is best to post? Knowing how to compose the right text for the top five social media channels can help you take the first step to managing your strategy.
Amanda Zantal-Wiener, writer for HubSpot, shares how to compose text for five different social media channels.
Most of us know that social media is an essential part of a brand’s marketing strategy. After all,
92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.
That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.
There’s technology available, for example, to post the same content to multiple social media channels. But should you be posting identical messages to each network? As it turns out -- no. Different channels have different audiences, peak times, and character limits. And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like?
That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. So read on -- and start writing.
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Social Media Copywriting: How to Compose Text for 5 Different Channels on
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