Choosing Blog Keywords
Posted: April 09, 2019
Keywords are more important than ever for bloggers. Not only can they help get your content ranked higher in SEO, but they'll also help you reach the audience you want to target. You could try to find the right keywords on your own, but there are resources available that make it easier to find keywords, and give you an idea an idea of how successful they'll be.
Mark Zeni, contributor to Daily Blog Tips, gives advice on choosing the best keywords for your blog.
When you’re writing for the blog on your website, it’s important to ensure that you’re targeting the right keywords, so that you can get your blog in front of the right audience. But how do you go about doing this? And how do you write your content with keywords in mind? Let’s look at a few examples of how you can do this!
Finding your keywords
The first step is to determine which keywords you’ll be targeting with your content. You’ll want all of these to be relevant to the overall theme of your blog as well. As an example, the blog I Contribute to, the
Klood Digital Blog, targets a number of keywords related to digital marketing and sales. To find keywords for my blogs there, I begin by thinking about subtopics within digital marketing that I’d be interested in writing about, such as keyword research or Google Analytics.
Getting the numbers
The next step is to get some hard numbers on those keywords. There are a range of different tools you can use to do this – let’s look at a few I personally use, and see how they could help you identify the right keywords.
Keywords Everywhere
Keywords Everywhere is a browser add-on for Google Chrome and Firefox which shows you details about predicted search volume from Google AdWords, estimated cost-per-click and a prediction of the level of competition in a variety of places online, including in Google searches. This tool is great for quickly assessing the volume of a keyword you may be interested in writing about.
Moz Keyword Explorer
Moz’s Keyword Explorer is a great tool for going into more detail when researching keywords. This tool allows you to get the search volume for a keyword, see similar suggested keywords and analyse what the search engine results look like for a keyword. This tool is excellent for choosing the keywords you’d like to use and to see if there are any opportunities you might be missing out on with the keyword suggestions.
Read the entire article,
Choosing The Right Keywords For Your Blog, on
Daily Blog Tips.