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Character Count Guide for Online Content

Posted: May 02, 2017

Working at home with laptop woman writing a blog. Female hands on the keyboardOnline posts are sometimes driven by the number of characters permitted by a platform. However, the available number of characters or words shouldn't necessarily be the actual length of the post. Finding just the right length for your content can increase both readability and SEO results. From the title to the body, learn what the ideal character count is just right for posts.

Lindsay Kolowich, writer for Hubspot, shares character limits for social media platforms.

The Character Count Guide for Blog Posts, Videos, Tweets & More

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Read the entire article The Character Count Guide for Blog Posts, Videos, Tweets & More on Hubspot. Save