Cause Marketing Benefits for Small Businesses

Posted: May 02, 2023

Consumers inundated with marketing messages are frequently choosing value-based purchases as they manage their budget, according to a recent report from Business Insider. Erica Sweeney reports on the benefits of focused social campaigns to small businesses.

How small businesses are using marketing techniques to demonstrate their values through social causes

Cause marketing can increase brand awareness for businesses and exposure for nonprofits, Conway said. It boosts a company's credibility in communities and helps companies attract customers who "want to see that their purchasing power is well-spent and goes to something they care about," Neal said. More than 80% of consumers said they prefer spending with companies that have values that align with their own, and 75% will stop buying from brands over a conflict in values, according to a Harris Poll commissioned by Google Cloud. Read "How small businesses are using marketing techniques to demonstrate their values through social causes."