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Business Intelligence - Tap In To LinkedIn's Power

Posted: April 25, 2012

LinkedIn's 150 million users consider the platform more of a business network than a social media outlet. But, LinkedIn's co-founder, Reid Hoffman, recently admitted in a WIRED article that most users don't know how to optimize the power of the platform. Check out 13 Things You Never Knew You Could Do On LinkedIn from Business Insider.

LinkedIn's 150 million users consider the platform more of a business network than a social media outlet. But, LinkedIn's co-founder, Reid Hoffman, recently admitted in a WIRED article that most users don't know how to optimize the power of the platform. Check out 13 Things You Never Knew You Could Do On LinkedIn from Business Insider.

WIRED quoted Hoffman: "Ask the average person,” Hoffman says with frustration. “They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws."

  1. Share interesting stories with professional contacts and watch them show up on LinkedIn Today
  2. Search status updates with LinkedIn Signal
  3. Keep your company's page up to date
  4. Optimize your URL
  5. Join groups related to your industry
  6. Take advantage of Google search results
  7. Make sure your profile is complete and up to date
  8. Looking for a promotion? Search the next position you want and look at the skills you'll need
  9. What if you need to hire someone?
  10. Need a resumé in a hurry?
  11. Add apps to your profile
  12. Sync LinkedIn with Twitter
  13. Find out who has been looking at your profile
Biz Tip shared by POMA Member Randy Bowden.