Building Brand Awareness with Content Marketing
Posted: December 22, 2020
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Content marketing has been around for a while now, but some still question whether it builds brand awareness. The short answer - yes, it does. Brand awareness plays a major part in the success of your business, and it goes much deeper than just having your name and logo being recognizable. Utilizing content marketing not only helps your audience get to know your brand and show your knowledge and experience in your market, but each piece of content you create and share helps increase your overall exposure. All these things combined are part of a strong strategy to build brand awareness.
Michael Brenner, CEO and founder of Marketing Insider Group, shows how content marketing helps build brand awareness.
Brand awareness is more than people simply recognizing your business name or your logo.
True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.
It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
A research study found that
over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.
Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play.
Content can help to build your brand in several different ways.
Quick Takeaways
- Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.
- The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience.
- Your content is an important part of your overall brand and can be used to amplify your brand voice and reinforce your commitment to your brand values.
Read the entire article,
How Exactly Does Content Marketing Help in Building Brand Awareness?, on
Marketing Insider Group.