Brands are Becoming Pubishers

Posted: August 24, 2012

The lines between journalism, advertising, sales and conent have intersected into a new world of publishing. During an interview with Deanna Brown, of Federated, Solis explores the state and future of brand publishing, content marketing and monetization models, and most importantly, what it takes to engage with connected consumers. Times they are a changin'.

The lines between journalism, advertising, sales and conent have intersected into a new world of publishing. Today brands are becoming publishers and markeing through content is every day business, says social media guru Brian Solis with Altimiter Group.

Federated Media Publishing is no stranger to the game, according to Solis. During an interview with Deanna Brown, of Federated, Solis explores the state and future of brand publishing, content marketing and monetization models, and most importantly, what it takes to engage with connected consumers.

 

 

 

[caption id="attachment_10483" align="alignleft" width="400"]Brian Solis TV on YouTube.[/caption]

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media.