Brand Building for Startups

Posted: October 13, 2020

Starting a business is a big deal and can be exciting and scary all at the same time. Building a brand to share your passion with your target consumers is vital to its success. But how do you build your brand the right way? Ensuring that your marketing is telling your brand's story consistently plays a big part. Everything from your logo to your content will reflect on your business, so taking the time to build it right will go a long way to letting your audience know who you are and what you stand for. Michael Brenner, CEO and Founder of Marketing Insider Group, shares a guide to help startups build their brand. Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways:

• You are your brand. Use your story to determine the core values of your company, and this will be the foundation upon which you build your brand.
• Make it memorable. Find your niche. Look for a way to distinguish yourself from your competition and connect with your customers.
• Keep it consistent. Create a brand guideline that will influence everything you produce so your brand will always be clear and recognizable.

Read the entire article, The Ultimate Guide to Brand Building for Startups, on Marketing Insider Group.