Bounce Rate and How to Fix It
Posted: April 17, 2017
For someone who is not familiar with website analytic terms, bounce rate may not have any specific meaning. However, for someone who knows the ins and outs of website analytics, a website's bounce rate can have significant meaning.
Learn what exactly a bounce rate is and how to fix a less than perfect one.
Amanda Zantal-Wiener, writer for Hubspot, shares what a bounce rate is and how to fix one.
Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.
But when it comes to your website's analytics, it's part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
A lot of questions pop into your head. Is a bounce rate close to 100% good, or bad? Is it at all like a bounced email? Is it a fluffy metric that I should ignore? And if I want to fix it, what should I do?
Luckily, you're not alone. Many marketers have asked those questions and might not have found a solid answer yet. We're here to shed some light on the elusive bounce rate. We've put together a quick overview of what constitutes a bounce rate -- and what
doesn't -- and help you find some ways to fix it.
Read the entire article
What is Bounce Rate? (And How Can I Fix Mine?) on
Hubspot.
Save
Save