Boost Your Mobile Marketing
Posted: December 31, 2013
Marketing in this day and age can be difficult. Mobile marketing can be especially overwhelming. Here are six easy ways to help make sure your mobile marketing succeeds.
Marketing in this day and age can be difficult. Mobile marketing can be especially overwhelming. Here are six easy ways to help make sure your mobile marketing succeeds.
Ginny Soskey, a Staff Writer for HubSpot’s inbound marketing blog, shares six simple ways to boost your mobile marketing.
This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands.
Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page -- also known as an offer -- and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.
But we're missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.
Because of the way that people behave on their mobile devices, your lead generation strategy has to be adjusted. You don't necessarily need to create brand new content for a mobile-only audience -- you just have to tweak what you already have for desktop for mobile experiences.
Read the entire article on Hubspot.