Boost Website Traffic Through Social Media

Posted: June 06, 2014

Before social media, word of mouth was the only way a website would get traffic. Today, getting referral traffic to a website has gotten easier, thanks to social media. Using basic social media skills, you can easily boost the number of visitors to your website.

Thomas J. Armitage, writer for Social Media Today, shares how to use social media to get website traffic.

Top Social Efforts to Boost Referral Traffic to Your Website

Social media has many benefits for a brand. Raising awareness, generating buzz around events or news, keeping your name or products top of mind, managing customer service, gathering consumer-generated content, market research, and the list goes on. But for some reason, many of us get hung up on the fact that social media has to have an immediate, short term return on investment. Many social strategies are long term investments, so when looking at a tight time frame, we migrate towards metrics that try and allow us to justify our efforts. Enter: referral traffic.

Referral traffic is a very important thing to measure within a social media campaign. For many companies, bringing visitors to your website helps them learn about your products and services and establishes one more touchpoint in that very important buying process. It gets the user away from all the chaos on social media and lets them solely focus on one thing…you. And that’s valuable stuff. So after using many social media channels over the past few years, I’ve learned which ones generate the highest return on investment, based on time/cost vs referral traffic. Of course numbers will very based on your industry and the content you’re producing, but for the most part, this will give you a simple indication of which channels are best for driving traffic back to your website.

Read the entire article Top Social Efforts to Boost Referral Traffic to Your Website on Social Media Today.