Boost Social Media Customer Service

Posted: February 20, 2017

[caption id="attachment_13005" align="alignright" width="241"] Image from socialmediatoday.com[/caption] There are millions of users on social media and interacting with them for customer service has become more common. The ability to interact with brands that users know and love is a big plus. However, sometimes user interactions may not be as positive as a brand would hope. Seven key tips can help you keep on top of what customers are saying about your brand, and how you can make better connections with them. Michael Jaccarino, writer for Social Media Today, shares how to boost customer service on social media.

7 Key Tips for Boosting Your Social Customer Support Efforts

Considering that there are more than 1.86 billion active users on Facebook, 319 million on Twitter and over 600 million Instagram users, even if only a tiny percentage of these people are using social media to interact with brands, social customer service is definitely an element marketers need to consider integrating into their marketing and outreach strategy. The days when business owners regarded social media as a fleeting fad are long gone - now, every marketer has to face the fact that it's becoming increasingly important that they're not only active on social media, but that they're engaging and communicating with their target market. This includes social listening, responding to complaints, providing explanations of any issues, etc. Brand-costumer relationships are no longer a one-way conversation - social media has given your prospects the opportunity to have their voice heard, not only by your business, but by millions of other users as well. And that public broadcasting element is being used by many as leverage to ensure companies take action. According to the research conducted by The Guardian, one in four social media users have used a social platform to complain about about a brands’ performance. Furthermore, since January 2014, there's been an 8x increase in customer complaints made on social media. Read the entire article 7 Key Tips for Boosting Your Social Customer Support Efforts on Social Media Today.