Boost Product Descriptions to Attract Customers

Posted: October 13, 2015

Product descriptions can make or break a buyer's decision. Even when product images are available, great descriptions can mean the difference between a sale or the buyer moving on. Boost your product descriptions to increase the number of finalized sales. Corey Beale, writer for Hubspot, shares tips on how to boost product descriptions.

5 Tips to Punch Up Your Product Descriptions

Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line. Consider Your Buyers What do your buyers find most important? Will they be more likely to buy if you focus on the status they’ll acquire when they purchase your products, or are they more pragmatic? Is a fun and quippy product description going to catch their eyes, or do they prefer just the facts? If you write with your buyer personas in mind, you’re more likely to reel them in. Write Something… Anything Sure, the manufacturer provides a succinct product description, complete with product numbers, sizes, colors, and other pertinent details. A lot of ecommerce companies only post that, to their detriment. Keep in mind that other online stores may work with the same manufacturers, which means they might post the exact same descriptions. Read the entire article 5 Tips to Punch Up Your Product Descriptions on Hubspot.