Boost Facebook Post Performance

Posted: May 25, 2016

[caption id="attachment_12723" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Social media has become part of most everyone's daily life. With all the platforms available, Facebook is still one of the most used for content marketing. Maximizing Facebook performance can result in higher shares and more eyes on your content. Andrew Hutchinson, writer for Social Media Today, shares how to boost Facebook performance.

5 Key Lessons to Help Boost the Performance of Your Facebook Posts

For virtually all social media managers, working out how to maximize your Facebook performance is going to play a big part. While other networks also play a significant role – and the significance of each will be relative to your, specific, brand and audience – studies have shown that Facebook's a more significant driver of referral traffic than any other social network, generally. This was underlined even further after Twitter removed share counts from their API, which resulted in a decline in shares through the micro-blog network. And as time goes on, and Facebook works to play a bigger part in content hosting and distribution, the traffic generated from Facebook is becoming a bigger and more important part of the puzzle for many publishers and brands. So how do you maximize your performance on Facebook? The basic answer is ‘listen to your audience’. You have access to analytical data via Facebook Insights, and you likely already know your target market, at least to some degree. With these tools, it’s a matter of testing, learning and refining, step-by-step. But with so many Page managers asking the same questions, a lot of research has already been conducted and published on the topic - there are a heap of reports and papers on what generates the best response on The Social Network. Using these insights and best practices, combined with your own analysis, it’s possible to fast-track your Facebook performance. Read the entire article 5 Key Lessons to Help Boost the Performance of Your Facebook Posts on Social Media Today.