Blog Frequency and its Impact on Revenue

Posted: January 31, 2023

Consistent blogging increases traffic to your site and increases revenue, but what is the "magic number" in frequency? Michael Brenner analyzes the research in the article below.

How Often Should You Blog?

To understand how the frequency of blogging impacts its effectiveness, it’s always a good idea to start with data. HubSpot looked at blogging data from over 13,500 companies to try to answer this question. The results they provided are pretty straight forward in linking frequency and increased traffic and leads. Let’s dig a little deeper. When you are creating your content marketing plan, a key element is how often you will publish blogs. You may think you can just pick a number randomly and that will be enough. Blogging frequency, however, is a bit more complex than that. Read "How Often Should You Blog?" here.