Bite-Sized Content Can Get Big Results

Posted: August 17, 2016

[caption id="attachment_12803" align="alignright" width="350"] Image from socialmediatoday.com[/caption] When it comes to sharing content online making sure that readers actually want to read what's produced should be a priority. Most users on social media only read a few sentences of an article and then move on. Creating "bite-sized" content is a great way to keep readers engaged and get your point across. Bryan Kramer, writer for Social Media Today, shares how to get a big impact from little content.

Get Big Impact from Bite-Sized Content

I’m sure you’ve heard the old proverb about good things coming in small packages, right? It’s the idea that sometimes the smallest gift can offer up the biggest dividend. This adage has historically been applied to everything small, from the Mini Cooper to Hershey’s Kisses . And amazingly enough, the concept of thinking small for maximum results is also perfect when it comes to sharing content online. The fact remains that much of what content marketers share on social networking gets lost due to consumer’s inability to digest your big idea all at once, which is why I love content atomization as an effective tool to communicate your message in a way that's fully scalable. This can be done by creating items like memes, GIFs or short video content - anything that can be distributed via social media while leaving an impression on users without a lot of explanation. This principle works because having various versions of your message increases the chance of reaching your target audience. So even if they don’t immediately reach for the detailed op-ed that you wrote for the Wall Street Journal, they may gravitate towards your company once they read a blog post or listen to short podcast. If you’re ready to learn how to make snack-sized content that resonates quickly, here are a few key tips. Read the entire article Get BIg Impact from Bite-Sized Content on Social Media Today.