Better Marketing Strategies Through Social Intelligence
Posted: July 09, 2019
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Even with the advancement of the digital age, many people still prefer to socialize face-to-face, and social intelligence plays a big part in engaging and interacting in person. Improving your social intelligence can prove beneficial both when socializing in person and when it's incorporated into a digital marketing strategy. It can help you create a more effective strategy that will enhance your connections with customers, and also help give you insight to competitors and their strengths and weaknesses.
Luke Fitzpatrick, contributor to Forbes and Social Media Today, helps us understand how social intelligence can lead to better marketing strategies.
As humans, we’re wired to socialize. Even in the modern, digital age,
42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains.
A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy.
What is social intelligence?
Initially, Thorndike defined
social intelligence as “a person’s ability to understand and manage other people, and to engage in adaptive social interactions”. However, the definition was tweaked slightly in 1987 by social psychologists John Kihlstrom and Nancy Cantor to refer to "the individual’s fund of knowledge about the social world.”
Read the entire article,
How 'Social Intelligence' Can Lead to a Better Marketing Strategy, on
Social Media Today.