Best Examples of Video Marketing on Facebook
Posted: June 04, 2016
Video marketing is one of the most popular forms of marketing on social media, Facebook included. Today's video marketing is more about telling a story, with the hope of creating an emotional connection.
Doing it right is the key, and these are examples of video marketing done right.
Ryan Philemon, writer for Hubspot, shares great examples of video marketing on Facebook.
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.
In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.
When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below.
Read the entire article 10 Excellent Examples of Video Marketing on Facebook on Hubspot.