Benefits of Instagram's New IGTV
Posted: June 26, 2018
Instagram is one of the most popular photo sharing social media sites and now, thanks to their recent update, they're poised to be a great video content platform as well. Instagram's new IGTV app allows video creators the opportunity to post extended video content to their Instagram pages. If you follow an Instagram creator, you'll automatically be shown their IGTV content. Learn more about IGTV and how it can benefit both businesses and personal content creators.
Andrew Hutchinson, writer for Social Media Today, explains the benefits of the new IGTV.
Get ready for more video content, this time from Instagram.
With the Facebook-owned platform continuing to expand from its image-based roots, Instagram has launched a new, separate app called ‘
IGTV’, its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with
Facebook Watch.
With
IGTV, Instagram’s focusing on a younger audience, and content that
specifically appeals to digital native users – read as: those who were never brought up on TV to begin with.
These younger users are just as aligned with PewDiePie as they are with MTV (likely more so), and Instagram’s looking to cater to this with short, web creator-focused videos.
As explained by
Instagram:
"We've learned that younger audiences are spending more time with amateur content creators and less time with professionals."
According to
TechCrunch, Instagram's been meeting with a range of online creators, in order to entice them across to their new video platform.
Read the entire article
Instagram has Launched a New Long-Form Video Content App Called 'IGTV' on
Social Media Today.