Become Social Media Savvy

Posted: July 27, 2015

[caption id="attachment_12391" align="alignright" width="342"] Image from socialmediatoday.com[/caption] Social media can be extremely daunting for someone just entering the foray. Being unsure how to take advantage of everything social media has to offer can lead to missing out on key benefits. By implementing these eight strategies, new social media users can be savvy fast. Dan Steiner, writer for Social Media Today, shares how to become social media savvy.

8 Ways You Can Become More Social Media Savvy Today

Richard Branson once said “If you're an entrepreneur and you don't have a social media presence, your company is at a competitive disadvantage.” While he speaks the truth, social media can be intimidating if you’re not familiar with the techniques, tools, and platforms. But, if you follow these eight tips, you’ll be able to become more social media savvy in no time. 1. Make Sure Your Brand is in Order Prior to joining any social media accounts, you first need to understand your brand and make sure it’s in order. This means knowing who your audience is and where they are located. For example, take a look at Taco Bell’s social media marketing. The fast food chain has a younger fanbase that is active on social media platforms like Twitter and Snapchat, so that’s where Taco Bell hangs out. The Taco Bell brand wouldn’t exactly fit in the LinkedIn community, but a law firm or marketing agency definitely would. Remember that just because your business is entering the social media world doesn't mean you have to lose your professional look and feel. Your brand should have a website, or a complete LinkedIn profile if you’re in the professional world, so that social media visitors can head there to learn more information about your brand and verify your authenticity. Bonus tip: Make sure your brand aligns across all channels. If your brand uses blue as its predominant color and has a logo, then that color and logo should be the same on your website, Facebook page, Twitter account, etc. Read the entire article 8 Ways You Can Become More Social Media Savvy Today on Social Media Today.