Be More Discoverable on Instagram

Posted: September 27, 2016

Instagram has recently become one of the more popular social media platforms. With over 500 million monthly users, it is important that businesses are able to stand out and be discovered easily. Make your business more discoverable on Instagram and grow your reach. Andrew Raso, writer for Social Media Today, shares how to make your brand discoverable on Instagram.

Instagram has exploded in popularity since it first launched in 2010. Now with more than 500 million monthly active users, including both consumers and businesses, some 70 million photos are shared on the platform every day.

Marketers have been using Instagram for promotion from the get-go, but it wasn’t until recently that the company rolled out a dedicated profile for businesses. And now that there are more features for business owners and marketers, as well as a new algorithm in effect, it’ll become increasingly difficult for a business to stand out in coming months.

Similar to Facebook’s algorithm, Instagram wants to present its users with more of what they find interesting and less stuff that would be considered intrusive, less relevant, or ‘spammy,’ such as business content and company posts.

Read the entire article 5 Tips for Making Your Brand More Discoverable on Social Media Today.