Basic Reports Marketers Need to Run

Posted: February 03, 2015

Reports can be run for almost any type of data, and can be extremely useful when it comes to marketing. Whether it be Facebook likes, number of times a link is clicked in a sent email, or even how many times someone searches for a certain brand. These six basic reports are ones that every marketer should run. Rachel Sprung, writer for Hubspot, shares what reports marketers should know how to run.

6 Basic Reports Every Marketer Should Know How to Run

Truthfully, there are tons of metrics that you can report on. You've got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. The world is your oyster. But that's exactly what makes it so hard to get started -- there are so many reports you can run that it's not easy to identify the ones that are actually helpful, run them, and then act on them. To help you wade through the haze of reports at your disposal, here are the key, basic reports that marketers should think about running.  Report #1: Your typical reports, but segmented by persona type. You probably have a set of reports that you typically look at on a regular basis. Read the entire article 6 Basic Reports Every Marketer Should Know How to Run on Hubpsot.