Avoid Social Media Marketing Burnout
Posted: October 20, 2015
Social media is a great marketing tool because it allows users to post multiple updates that go out to a broad audience. However, with so many social media sites, the chance for user burnt out runs high. Avoid falling prey to social media fatigue.
A. A. Currey, writer for Social Media Today, shares how to avoid feeling burnt out when using social media.
4 Ways to Battle Social Marketing Fatigue
Feeling the social media burn? You’re not alone. Social marketing can be exhausting to keep up with, even if you have a dedicated team, but especially if
you’re the team. The social marketing landscape is constantly morphing and evolving, defined by an unpredictability that makes it exciting for us social junkies, but that’s also what makes it tiring to track. If you let it, social media will eat up your time every day all day.
But it doesn’t have to.
Here are a few tips on how to distress your social marketing muscles:
Routine is the master of efficiency
“Whether I retire to bed early or late, I rise with the sun,” said Thomas Jefferson. So…take social marketing cues from Jefferson? No, but really, the gist of that quote remains: a routine makes life so much easier. And while social marketing can seem to draw you in six different directions at once, it’s important to segment tasks according to a pre-set routine. I think this is the most crucial first step in any social strategy, and if you’ve already executed a strategy and don’t have one, go back.
Read the entire article
4 Ways to Battle Social Marketing Fatigue on
Social Media Today.