Avoid Making These Common Photography Mistakes
Posted: September 01, 2015
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When meeting potential photography customers, it is important to make a good first impression. Unfortunately, two simple things leave clients less than impressed, and unwilling to hire you.
Avoid making the two most common mistakes when meeting potential customers.
Mark Thackeray, writer for Digital Photography School, shares what mistakes to avoid making when meeting customers.
2 Clumsy Mistakes To Avoid When Meeting With Potential Customers
You recently received an inquiry from someone who really likes your work, is interested in hiring you for a shoot, and wants to meet in person (or on the phone) to discuss more details. Naturally, you’re pretty excited. The thought of booking an event is something that thrills all of us. Then, as soon as the meeting starts, the two cardinal sins of salesmanship rear their ugly heads. What are they?
Talking too much and not listening enough.
Sure enough, once the prospect asks you a question, it’s as if you’ve suddenly been put in front of a classroom with the responsibility to lecture on photography for the next 25 minutes, flood gates thrown open. And because you want so badly to make the sale, you don’t leave anything out – linking your statements from one benefit to the next, emphasizing personal strengths, advantages, until you’ve suddenly dominated the conversation with what YOU wanted to say and talk about, not what THEY needed to hear.
Read the entire article
2 Clumsy Mistakes to Avoid When Meeting With Potential Clients on
Digital Photography School.