Avoid Hurting Someone When You Unsubscribe

When hitting the "unsubscribe" button on Twitter, an email newsletter, Facebook, etc., there's probably no thought about that how that little action might affect the person unsubscribed from. It may have a big effect on them. Learn how to unsubscribe without ruining the personal or professional relationship.

Lynn Gaertner-Johnston, founder of Syntax Training in Seattle, Washington, teaches us how to avoid hurting someone when we unsubscribe to them.

The other day a consultant told me that he felt bad about someone unsubscribing from his monthly e-newsletter. Sure, people unsubscribe all the time. Why did this simple unsubscribe gesture upset him?

Because the person who unsubscribed was one of his favorite mentors.

How could this mentor, of all people, unsubscribe from his newsletter? Did the newsletter not share valuable, timely information and ideas? The consultant felt hurt, disappointed, and puzzled.

You might say the consultant and the young man were too sensitive, and you might be right. But I'll take the other side: Perhaps the mentor and the young woman were insensitive.

Read the entire article Don't Hurt People When You Unsubscribe on Business Writing