Automation Tools for Social Media

Posted: May 23, 2017

Boosting social media metrics is a main goal for social media managers. However, it's not the only thing that they need to focus on. The timing of posts is also critical to reach your biggest influencers and ensure re-tweets and shares. Take advantage of social media automation tools to help you post at just the right times.

Aashish Sarma, writer for Social Media Today, shares seven tools for social media automation. As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing customers. And the only way to appeal to them is by providing the right content at the right time. More often than not, marketers overlook the importance of timing, however, in reality, it's one of the most crucial and challenging factors in social media marketing. Consider this:

• Timing determines when your audience will pay maximum attention to your posts
• Timing drives social performance of brands
• Timing serves an experimental factor for checking performance of posts
• Timing determines click-through-rate (CTR) of social posts

In order to ensure you're reaching your audience at the right time, consistently, and maximizing the value of your content through re-shares, automation tools can be a key element in your evolving social process. Read the entire article 7 Social Media Automation Tools to Help Maximize Your Content Efforts on Social Media Today. Save