Automate Content Marketing
Posted: October 29, 2019
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Image: Marketing Insider Group[/caption]
Marketing is a necessity to grow a brand of any size. But if you're a one-person or small team, there may not seem to be time to market effectively. Creating your marketing strategy is only the tip of the iceberg. Finding the time to actually implement it is something else, and that's where content automation can come into play. Using the tools available to help automate marketing can save you valuable time.
Michael Brenner, CEO of Marketing Insider Group, shares how to effectively automate content marketing.
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective
content marketing strategy for them is, “Where do you find the time?”
The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team.
Maybe when we use the term “automated content marketing” you might be thinking of
AI-produced articles or robot-narrated explainer videos, but that’s not exactly what I’m talking about.
Quick Takeaways:
- Automation helps brands improve their content marketing effectiveness.
- Use workflow applications to automate and distribute your content.
- Use paid promotion to increase the visibility and reach of your content.
- Track how many visits, leads, and conversions you’re getting as a result of content automation.
Read the entire article,
How to Effectively Automate Content Marketing, on
Marketing Insider Group.