Advertising Changes In The Social Media Age
Posted: September 26, 2012
© iQoncept - Fotolia.com[/caption]The world is changing every day thanks to social media. Here's a few tips on how to advertise in today's social media world.
© iQoncept - Fotolia.com[/caption]The world is changing every day thanks to social media. Here's a few tips on how to advertise in today's social media world.
Social media has forever changed the landscape of marketing, but some companies are still missing out on the opportunity to greatly increase their amount of customer engagement. If you are lamenting the loss of impact from traditional forms of marketing, then you have not quite caught on to just how useful social media can be to your business.
In addition to reaching a larger audience than a print advertisement, social media sites such as Facebook and Twitter allow companies to get their message across in a much more cost-effective way. The main reason many companies are reluctant to embrace the Internet as a marketing tool is that they do not understand how social media works. If you are trying to increase awareness of a new product, for example, you will be required to actually engage your customers in a back-and-forth dialogue, rather than simply publishing an ad and waiting for consumers to become intrigued.
Social media has changed everything because it allows you to place a huge emphasis on branding from day one, and you can reach out to a diverse group of people all over the world with each of your messages.
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Biz Tip provided by Tony Bynum