A Look Inside the Monetization of Outdoor Social Media Platforms

Posted: March 14, 2023

Hunting and fishing brand influencers are pervasive on social media platforms. The conversation around the authenticity of gear recommendations is worth reading, if only to reinforce already-held beliefs about it. Katie Hill and Alex Robinson of OutdoorLife explore the various methods that both big-name and grassroots influencers use to monetize their platforms, along with the pitfalls associated with the industry.

Do Hunting & Fishing Influencers Actually Get Paid?

In the Wild West of influencer marketing, you’ll see these kinds of hunters and anglers in your social media feeds every day. They might be hyping up a product, touting a new tactic, giving advice, or telling a story. While they’re at it, they might casually mention a few gear brands—or tag every single brand they can cram into the frame. Hunting and fishing gear manufacturers now regularly rely on these social media personalities to help promote their brands and products. Presumably these hunting and fishing Instagrammers, YouTubers, and increasingly TikTok users promote brands because they get something in return. But can influencers really make a living off of social media? How much do companies actually pay them to promote their products? Can you believe anything these people say when it comes to gear? Read "Do Hunting & Fishing Influencers Actually Get Paid?"