A Guide For Small Business Marketers
Posted: March 13, 2017
Today, it is important for any business to have an online presence. For a small business, it's extremely important, although limited marketing funds might make it seem impossible. Handling your own online marketing can seem like a daunting task, but this guide can help, even if you have little experience.
Katherine Boyarsky, writer for Hubspot, shares the beginner's guide to marketing for a small business online.
According to Forbes, 80-90% of consumers research purchases online before buying.
Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.
Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.
Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.
Read the entire article The Beginner's Guide to Small Business Marketing Online on Hubspot.